Employ the best little-known marketing techniques so you can get big results.

Marketing can be hard, especially in an industry as competitive as real estate and property management. It is so much more than posting flyers and airing commercials nowadays. The best way to keep up with the times is by learning from the experts. Learn how to market your real estate business to stardom with the tips and tricks from marketing professionals provided in the books below:

1) The HyperLocal HyperFast Real Estate Agent by Daniel James Lesniak

Most rookie real estate agents are lucky if they make more than four sales in their first year. Daniel Lesniak managed to make thirty-six transactions (totaling over $20 million) in his first year in real estate. In The HyperLocal HyperFast Real Estate Agent, Lesniak outlines the strategy—segmentation, targeting, and positioning—he used to achieve such success and walks you through how you can use the same strategy to enter new markets or increase your current share.

2) Real Estate Marketing Playbook by Brandon Doyle
As most people know, a “playbook” refers to a book containing a sports team’s strategies and moves. However, this is not a playbook for football. Doyle put together the most effective marketing tactics in the real estate industry, combined them with expert accounts and observations, and produced a manual on how to dominate your market sector. Best of all, each chapter can stand on its own, so you do not need to read the book all at once to know how to employ different strategies.

3) Real Estate Marketing in the 21st Century by Michael Smythe
In today’s day and age, knowing how to promote your brand on social media is crucial. It has become one of the main channels for companies to communicate with their clients. Michael Smythe has created a series of guides called Real Estate Marketing in the 21st Century to teach you how to optimize Facebook, Instagram, Twitter, and video marketing for your business. In each of his books, Smythe outlines the nuances of each platform and how to run a successful real estate marketing campaign on each of them.

4) Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne
While Blue Ocean Strategy is not centered around the real estate industry, it is still a must-read for anybody who intends to run a business. Everything you thought you knew about competition and markets is thrown out the door. Kim and Mauborgne use a study of 150 strategies over a hundred years and several industries to argue their stance: longlasting success does not come from fighting the competition. Instead, it comes from taking advantage of untapped market segments just waiting for their needs to be fulfilled.

5) The Lead Machine: The Small Business Guide to Digital Marketing by Rich Brooks
Learning how to apply digital marketing to your business does not have to be a challenge anymore. The title says it all—in The Lead Machine, Rich Brooks tells you how to turn your business in a lead-generating, money-making machine. Whether you want to increase your rank on Google, engage more prospects on social media, get more opt-ins for your emailing list, or just obtain more leads in general, this book has got it all.

6) Contagious: Why Things Catch On by Jonah Berger
In Contagious, Wharton School of Business marketing professor Jonah Berger asks the question, “Why do things become popular?” He has studied the Most Emailed List, which products receive word-of-mouth promotion and why, and how social influence impacts our buying decisions. Berger reveals the secrets behind this question—it all boils down the six principles. Not only does he tell you why this happens, but he also tells you how you can use it to make your brand catch on.

7) Growth Hacker Marketing by Ryan Holiday
There are million-dollar brands out there that we all know and love—Instagram, Snapchat, Airbnb, and Dropbox, for example—that spent virtually nothing on traditional marketing. These brands implemented a strategy called “growth hacking,” which uses tools that are testable, trackable, and scalable. Ryan Holiday explains the ins and outs of growth hacking by using case studies of startups, big brands, and small businesses. If you are looking to grow and thrive in the same way that your favorite brands do, this is the book for you.

8) All Marketers are Liars by Seth Godin
Seth Godin wants everybody involved in marketing to answer these three questions: 1) “What’s your story?” 2) “Will the people who need this story believe it?” 3) “Is it true?” In All Marketers are Liars, Godin emphasizes the importance of story-telling in the marketplace. Consumers want to hear these stories, to believe these stories, and to share these stories—but in order for that to happen, you need to tell a story that they can believe. Learn how to tell your story and, better yet, perfect it.

9) Ninja Selling: Subtle Skills. Big Results. by Larry Kendall
Written in the form of a step-by-step guide, Ninja Selling will transform your entire selling perspective. With his science-based selling system, Larry Kendall shows readers how to get the results they want, regardless of to whom they are selling. Instead of you chasing clients, the clients will be the ones chasing you. Make your methods more effective and boost your profits by becoming a selling ninja.

10) Crushing It! By Gary Vaynerchuk
Most people who work in marketing recognize the name “Gary Vaynerchuk”—and if you don’t, you should do your research. Vaynerchuk breaks down the essential components of major social media platforms so that readers can easily understand how to build up their personal brand. Even if you are an experienced marketing professional, Crushing It! highlights important aspects of the business of which many people are unaware. Amp up your company’s marketing and make a name for yourself!